Top pic looks different to me, my 2011 328i has option "S4AB - Fine wood trim burr walnut" and it looks just like the second pic in your original post.
I can't tell if that first pic is just weird lighting or if its truly different. It does look different though.
BTW, I'm with you. I personally prefer the wood over the glacier. I think the glacier makes the interior look similar to a camry/corolla/generic japanese car or something, it just looks really cheap. Plus, with the smooth finish of the wood trim, I can wrap it literally any color I want, but I won't cause it already looks good!
EDIT: I found another pic of the trim I think you want. This is definitely different than the trim I have.
EDIT 2 : After further research I think what you want is option "4AC - Smoke grey poplar wood trim" -------
http://www.e90post.com/forums/showthread.php?t=3534