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First listen to the client to find out what his needs are, Is he looking for just a quick wax, or long term protection, etc. Then give him options and explain to him in simple english why one option is better than the other (example: explain why going with a sealant would be better than a wax or why going with a coating would be better than wax or sealant). Allow the client to make the choice, don't push them into a product they may not want
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