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I think it'll be a small % of owners that won't subscribe to these "features" - I think a large % will sign up for a variety of available options.
I head-up an IT developer team for a large retailer. Over the last 18+ months, we've been exploring the whole "pay-to-play" field. During those 18 months, we've solicited thousands upon thousands of willing participants to tell us how they feel about a "subscription" model and a very surprising % agreed with our proposed strategy and very willing to pay for the privilege.
This is the way of the future; not just BMW or other car companies, but retailers and a host of other industries are toying with this strategy. Why? One (primary) answer - new revenue stream, generating high margins.
And now...our new strategy launches mid-Oct.
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'11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled & crushed); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1 (retired); Loaded '20 X3MC DG, Black/Tan Merino (retired); Loaded '23 X1 Cape York green and Red/Black interior; '23 Audi A4 Allroad Progressiv
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