Ive always thought audi's 'marketing' is pretty dumb. Their commercials always strike me as something a high school kid would create. They always try to make fun of the companies they would love to be, but it always seems to backfire.
I particularly love the one poking fun at BMW for coming in second in a few comparison tests. I love it not because it's funny, but because it makes them look silly; BMW has won plenty over them in the past, won 3 over them right as those ads were hitting, and continues to win any one comparing the M3 over their lame rs5.
