[late apex]

Problem is enthusiasts often forget that they only make up a very small percentage of any manufacturer's overall sales. The masses do not want a stripped down & loud car lacking many of today's luxury features. They don't care as much about handling since they aren't taking cars to tracks and they don't drive out of their way to find a twisty road. All they want is the badge, comfort, and something to show off. I think most manufacturers are doing the best they can to cater to everyone, but I understand the problems they face.

When I was at my local dealer purchasing my M6 the dealer commented that is was refreshing to actually meet a car enthusiast buying an M car. He said the vast majority of customers that come in for an M car don't know the first about driving nor do they care. The car could weigh 5,000 lbs and have the handling of a school bus...most buyers are simply after the badge. Enthusiast on car forums complaining are what... 3% or 4% of sales?