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      09-12-2011, 03:05 PM   #76
Everyday I'm shuffling

Drives: '12 SGM 135i DCT/CA/MSport/PPK
Join Date: Sep 2011
Location: USA

iTrader: (0)

Originally Posted by PKL View Post
I'm sorry but why do you think BMW will give something away for free that they charged customers $1,000+ for less than 12 months prior?

Can you explain to me when they have ever done that in the past?
Are you serious?
You must be either young of age or new to BMW.
They charged me $1000+ for xenon lights back in 2000. It's standard issue now.
Same for sunroofs, power seats, KH audio, USB port, etc, etc. All chargeable options.
Why? Competition, technology update, etc.
First of all, a company that claims to be technology-savvy has nothing to gain from intentionally running their engines at less than optimal point, when a simple software update can make it produce 20 more hp with same fuel economy and emissions.
Second, they can claim 320hp in their brochures, instead of only 300hp. If they make an extra sale based on that claim, they stand to make a lot more profit than the $600 they are charging today. Isn't that more than enough reason?

Actually this has been a trend in the car industry for quite a while now. Not just BMW.
I still remember when back window defogging (the resistance strips built into the glass) was a charged option.