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      08-02-2013, 12:28 PM   #6
Bobble
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Drives: Whatever POS the wife leaves
Join Date: Oct 2008
Location: SoCal

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Not all higher end waxes are more durable as a blanket statement. If you used that you could get challenged by a customer, Fuzion for example.
If durability is the key upsell sealants and coatings, if quality and that 5% look is what they want upsell a quality wax, if what they want is a general cleanup, marginally better looks sell a glaze and a cheaper house wax, and finally if they want perfection(that 90% removal) then it's a polish and one of the above. It's sort of a menu system and they can pick from your recommendations. It's good to offer options because some care and some don't and it varies from vehicle to vehicle.