The whole package -- for the price range, sure there are faster cars, more luxurious, etc...but for me, I love the way the E92/3 Series in general looks, feels, handles, sportiness, and luxury. IMO the 3 series is the perfect balance of these attributes. TBH -- the N54 drew me in first, and the test drive hooked me. After the test-drive, I didn't think of any other car.
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