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I like that Audi is striving, new models, good looks, pushing that motor further back with each new generation. BMW is surprising, seems like each new car looks worse that the generation it's replacing, price more than 5k more and features removed. At some point, even the strong brand image won't help. BMW is like a giant who fell asleep. Looking forward to the new 6 series, maybe it's the new model that's nicer that its predecessor.
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