|
I spent nearly two decades running automotive dealership sales departments. There is only one reason a car doesn't sell - and I mean it, only one. Ever.
That is PRICE.
It will always come down to one of two things:
1) The actual price is too high for the value of the product.
2) The perceived value of the product is too low for the price.
So, with that said, either your price is too high, or you have failed to prove the value of the vehicle is worth the price you are asking. In your particular case, I believe your price is too high for the market on your vehicle. If you feel your price is in line with prevailing market trends and pricing, then you have failed to explain to the potential buyers why it is worth what you are asking.
|