I dunno, I like JL's VXi series (I own it). Really easy interface and room for most people to grow and customize. I recently saw Alpine which has its own version which has a LOT to play with and some added power, so I'd consider that as well. Both excellent built in DSP solutions.
I think Rockford for me is the value retail brand. I don't think it's as tried and true or as advanced as the the others Ctuna mentioned, but I also don't think they are trying to go toe-to-toe either.
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