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      03-07-2014, 04:50 PM   #1
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tony20009's Avatar

Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

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Fake Watches -- Does it really matter?

Every so often I find folks having conniptions over or poking fun at folks who wear fake watches. I don't really care if someone wears a fake watch; that's their business. I don't care if they knowingly represent a fake watch they are wearing (not selling) as an authentic one; that's their insecurity issue not mine. If someone willfully shares with me that their watch is fake, I usually just tell them it looks nice and maybe I'll ask them if it keeps good time. I do have a sympathy for folks who get scammed into buying a fake they believe to be authentic. But that's an entirely different matter.

The short is that someone else's fake watch has no real, direct impact on my ability to enjoy my own authentic ones. Yes, yes, I'm aware of the impact fakes have on the costs "authentic" makers incur to defend their trademarks, but if IMO, such assertions of increased cost often are bogus, or if not bogus, red herrings. Those very same authentic makers have plenty of internal inefficiencies they could address to more than make up for the trademark defense costs. Moreover, they spend more resources battling makers of watches that are "similar" rather than clearly fake.

For example, AP recently sued (and won) the maker of a watch that is clearly not an AP RO fake. The "offending" watch was a $300 or so watch that had a similar screw pattern and bezel shape, but the watch is labeled with that other maker's name/logo on the dial. This is what RO did despite the fact that as far as I know, they've not brought suit against one company making watches that are clearly fake ROs and have the AP name/logo on the dial. When I learn things like that, I can't help but wonder how much the issue of "fakes" really matters to the makers. I mean after all, nobody buying a $25 fake AP, or even a $500 one, is even likely to be considering buying a $15K+ authentic one, so there's no reasonable way to make a case for a direct loss of sales revenue due to fakes.

I have had folks who were at my home for social gatherings ask me if some of my art is real, but I've never had inquiries about my watches. Even so, watches, art, furniture, whatever, I don't take well to folks coming into my home and asking me questions of that nature, and I made it very clear to those individuals that with those questions they'd worn out their welcome. This is about how the conversation went.
They: Is that real?
Me: Do you think it's real?
They: Um, yes, it looks real to me.
Me: Would you know the difference if I told you it isn't real?
They: No.
Me: Then how would I know the difference? And why do you care? (before they could answer) You'll pardon me now, won't you?
They: Yes, of course.
Me: Thank you so much. I need to go see if the grass is still growing. Enjoy the rest of your stay.
I didn't see the offending parties leave my home, but I know I didn't see them mingling and chatting with other guests for long after that conversation. (To their credit, the cads at least had the integrity not to make such inquiries behind my back. That would have been worse IMO and upon learning of it, I'd have taken stronger action (not physical) than just letting them know they'd worn out their welcome.)

It doesn't have a damn thing to do with my self image, the items in question or anything else tangible. It has to do with the fact that it's just rude, it's crass; and it's plebeian to ask that sort of thing. It's none of their business; they either like the decor or they don't. I'm just fine either way in that sense; I'm not asking anyone to like my stuff as it's there for my enjoyment not theirs. It's the same with watches. One either likes the look/style a person exhibits or one doesn't.

So what is your view on the matter of fake watches?

All the best.

'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed

Last edited by tony20009; 03-07-2014 at 04:58 PM..