Quote:
Originally Posted by TheAcAvenger
Thank you!
The badging is actually a big draw. There's a lot of people who don't like the idea of spending 50+k on a "3 series bmw" that is indistinguishable from a 38k variant to the common observer...
throw an "s" badge on it... now the driver feels like he's bought something special. It's probably the biggest reason behind ditching the v8 in the a6. When the S6 comes out, I guarantee you people who would buy a 550 will defect to the S6 just to distinguish their 70-75k cars from lower variants.
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I agree. I do wish my car made me feel it was special. That is also why I've been looking at S4's recently
