Quote:
|
Originally Posted by orionredwing
I had no regrets on passing on the F30, but the new F32 4 series looks really good to me. But I already have a E90 335i and E82 135i in the garage, so I may have to sit this generation out.
One thing to note is that it's interesting to see BMW market the F32 coupe as a 4 series. Sure, it's slightly bigger than the F30, but not enough to account for the 2K Euro premium over the sedan.
Rather, I believe BMW is very smart in marketing it as a 4 series, thus allowing them to charge that slight premium. This is because BMW sells a lot less coupes than sedans, and for those of you familiar with manufacturing or supply chain, you know all about volume discounts, and efficiencies of scale.
It's a slick move by BMW to increase the gross margins on the coupe. Plus it looks like the new styling is a winner. A potential 'Game Changer' in the sporty luxury coupe segment imo.
|
You forget that the E92 had more standard options than the E90.
The F32 will have more standard features than the F30 so the 3k-ish price increase is more than reasonable.