Quote:
Originally Posted by The Low Key OG
This isn't just confined to the 3 series either. The newest 5 series and 7 series are losing to competitors in handling/driving experience when the old version would win in that category.
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THIS.
Don't forget the Z4 as well. All have been "downgraded" from the sport aspect to appeal to a broader market. And its been working for them from a sales point of view.