Quote:
Originally Posted by Alfisti
Would cost billions to make and $80K to turn a profit. Seriously makes no sense when the Boxster occupies that space and the Miata has the lower rung.
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Forgive me, but I don't think you know the car business very well.
The Boxter and Miata lost many thousands of sales to the S2000, as it offered a very different experience. And beyond that, produced just as it was in 2009 today, it's still a competitor, and $0 R&D. To make it a super strong competitor would take a minimal effort.
I owned an S2000, and would not own a Boxter, or a new Miata...and I'm not alone.