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0003SAS: You're forgetting that (and generally speaking) the U.S. market (esp luxury car market) tend to be more conservative in taste/preferences...that's why most automakers often stick with bland color/interior colors (e.g. lots of silvers, blacks, whites and blues on offer with black/beige/grey etc). because of this, even the most adventuresome individual often doubt themselves in color choices for resale considerations...
BMWs in recent years have begun to offer wildcard choices for exterior/interior e.g. red interior in the e46, green leather, blue leather (e65 only I think), amethyst metallic on e60 etc Even MB is offering blue leather...
I think the UK market can stomach a red e90...remember in the 80s and early 90s the pinkish-red metallic was rather popular for Mercedes-Benzes (iirc mostly on W-124s and 190e) ... love that color.
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