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      12-14-2010, 02:34 PM   #16
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Drives: 2011 135i, SG/CR, 6MT, M-Sport
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Originally Posted by Slalom View Post
The FCC held hearing in 1974 on subliminal advertising. A policy statement was issued to the effect that such advertising was "contrary to the public interest" and "intended to be deceptive".

Thus you will not see it on TV in the US. It has also been banned in Canada.

The FCC pronouncement is influential but not determinative for advertising in cinemas as was the case here (also it took place in Germany).

I believe you about the FCC ruling, but I dont see this as subliminal. The definition of subliminal is "Below the threshold of conscious perception. Inadequate to produce conscious awareness but able to evoke a response.", basically tapping into a person's subconscious. They made if very clear that the message was there and even instructed how to see it. I think thats how they get around the subliminal part, they weren't exactly secretive about it, they said right in the ad that the BMW logo was there.

I dont see it as subliminal only because they said it was in the ad. Its more like an illusion, just a party trick.

2011 BMW 135i | Space Gray | ///M-Sport | BMW CCA #450291
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