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      12-07-2012, 02:59 PM   #57
orionredwing
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Drives: 335i Sedan, 135i Coupe
Join Date: Dec 2006
Location: San Jose

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2007 335i  [10.00]
I had no regrets on passing on the F30, but the new F32 4 series looks really good to me. But I already have a E90 335i and E82 135i in the garage, so I may have to sit this generation out.

One thing to note is that it's interesting to see BMW market the F32 coupe as a 4 series. Sure, it's slightly bigger than the F30, but not enough to account for the 2K Euro premium over the sedan.

Rather, I believe BMW is very smart in marketing it as a 4 series, thus allowing them to charge that slight premium. This is because BMW sells a lot less coupes than sedans, and for those of you familiar with manufacturing or supply chain, you know all about volume discounts, and efficiencies of scale.

It's a slick move by BMW to increase the gross margins on the coupe. Plus it looks like the new styling is a winner. A potential 'Game Changer' in the sporty luxury coupe segment imo.
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