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      08-02-2013, 10:33 AM   #4
PTek Will
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Drives: 335i coupe
Join Date: Jun 2012
Location: san jose

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Good to know guys. I guess the underlying question is.. what are some techniques to sell to a customer a higher priced wax. Like Otruba said, they are more durable, BUT the customer doesn't really see the value of it being easy to use. I would feel wrong to tell them that it looks more wet, or more shiny. I can honestly only say, it lasts longer, it smells nicer lol, you get the pleasure of knowing you are using a pricier wax lol. For some, knowing they are using a boutique wax like swissvax might make them feel good. These people are usually major enthusiasts or just have too much money to know what to do with it.

Should the thought of upselling a higher priced wax be removed altogether? and direct my attention to upselling to a sealant or coating?
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