Quote:
Originally Posted by heavyD^2
I don't see the problem as BMW couldn't sell this car as their own as it would cannibalize sales of the M240i/M2. This is a smaller, lighter car with the B58 that now has transmission choices, and no big grill to whine about, so win-win.
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I never understood this as a problem. Either way the consumer would be buying a BMW(M240i/M2 or Mcoupe). Isn't that the point, keep the costumer in house. In the current scenario they are loosing a customer to Toyota.