Yes compared to other brands you can argue that BMW's are more expensive to own, but as far as the 330i goes I would say it does an amazing job as a daily driver. Enough performance to keep you happy while being decently reliable. The engine is a peach and isn't plagued with issues like the early model turbo's. Sure you have some known issues like the water pump and maybe window regulators but other than that they are pretty reliable. I still love mine as much as I did when I first got it. Now I have dropped lots of time and effort into mine updating it so that might have to do with it, but the way I look at it is if I didn't love the car in the first place, I wouldn't have been motivated to spend the money and invest the time and do the work.
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