Quote:
Originally Posted by shoei
It's also why HD has been hemorrhaging money. They catered to one demographic basically and now that base is becoming too old to ride. That's why they're scrambling to revamp and not lose out on the younger generations. Also cheaper parts coming out of China.
You saw the same thing happen to Cadillac and to some extent, longtime mainstays of high end retail like Bergdorfs / Barney's (RIP) and Neimans. They were oh so careful to not upset their existing client base, they tended to shun the younger crowd.
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BMW could have been in the same position if they hadn't turned a blind eye to their auto enthusiast customer base and lost their way. Just sayin'