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OK, to put it simply, Audi is not going to make a better BMW than BMW does. BMW is not going to make a better Audi than Audi does. Most would agree that the ideal combination would be Audi body with BMW mechanicals and Japanese reliability.
The only problem I see is that BMW has been straying from their formula recently. The electrically steered 5er and Z4 look nice but have fared poorly in comparison tests. I hope they do not add electric steering to the next 3-series.
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