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You'd have to be a mentalist as a private punter to pay that, but that type of stuff will be bought by Zymol-approved pro detailers (like the more 'reasonable' Royale Glaze at about £6K per pot), and will include lifetime refills as part of the price. As the great and good will pay a detailer several hundred pounds per job the Royale (but maybe not the one at your link) will pay for itself after a while on that basis.
BTW I use Zymol products (after using exclusively Autoglym before - hardly bargain basement themselves), and they are unbelievably good, if not cheap (about £130 for a starter kit). The finish and protection for your motor are unbeatable though.
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