[jkrig]

2 Schools of thought.....kinda like the Wax/Seal vs Coat, If you like to top up the look of your tires every time you wash then I agree with Zach on products he recommended and would like to add Optimum Opti-Bond Tire Gel to that list.....but there are also tire coatings out there, one of my favorites to date is Black Pearl Trim and Tire Armour, rolls on with a foam roller, and Iv'e 2.5 to 3 months of that "just applied" look.They have a few options in terms of finish, glossy for the wet look, matte for the clean new tire look. If you like a set and forget solution (for awhile at least) check em out.