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I had been wondering how BMW and others were going to continue to charge premiums for their cars/features as we head into the future, given that the Hyundais, Fords, Toyotas of the world have largely caught up and offer many tech features for free. I can imagine a BMW "advanced safety subscription" that includes some of the features mentioned above, but also some others...like adaptive/brighter LED headlights and emergency braking features. I can also imagine the public outcry and outrage (not to mention the lawsuit) when someone doesn't pay their subscription and is involved in a massive accident after one of these features is deactivated. Clearly, the public relations/CYA teams haven't been briefed on this.
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