A lot of modern car dealerships now cater to offering a premium feel in the service area. Several new European dealerships in my area have massive customer lounges with finger food, sandwiches on the weekends, fancy coffee machines, etc etc. The local BMW dealer even has a special lounge upstairs with an open bar and golf simulator! Only M or 7 series buyers get access to that one apparently or you pay a $600 annual membership to it, lol.
https://www.policarobmw.ca/bavaria-lounge/
