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Originally Posted by FI PETE
First listen to the client to find out what his needs are...
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This is a great point. A great salesman will gives logical and rewarding reasons why his client should choose one product over another. To do this successfully, you have to listen and stop trying to sell him. Fulfilling a need is different than selling products for the sole purpose of generating $$$$.
Quote:
Originally Posted by Wangsta
How much do you guys tack on for a sealant upgrade? Is $10 a reasonable price? To the customer the value is double the duration. Could i possibly charge 15 or 20? Right now im trying to find that sweet spot for my pricing. Thanks in advance!
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You might want to build this in to your service. You should consider using a menu system have 3 to 4 levels of service (Basic, Delux, Premium, Concourse). Premium and Concourse products will be use for their respective levels. The amount of Paint corrections a client receives should also align to the levels accordingly. This might be easier for the clients to understand.
The good thing about the ala-cart method is that client will get exactly what they paid for but this might be a turn-off for a lot of people since they will feel that they are being "nickel and dime" to death.
Read Renny Doyle's book regarding this subject (How to start a home-based Car Detailing Business).