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I've got some input for you...We just bought our first BMW on Sunday....325i Sedan. Yes, this is my first posting! I am really excited (but that's for another thread).
Irvine BMW - We started there, but were blitzkrieged (sp?) by the sales vultures. They seemed to have a better than thou attitute and expect to get top dollar for their cars. Even on the Certified pre-owned vehicle, they weren't willing to deal much on them...I guess they preferred a full lot.
Crevier BMW (Santa Ana) - They had a spectacular inventory...but unwilling to budge on the pricing.
Sterling BMW (Newport Beach) - I had my reservation before heading into the heart of OC glam....but ventured forward anyway based on a referral. To our suprise, the sales person immediately read the frustration in our eyes and cut right to the chase. They had the vehicle we wanted and got us into a deal we were comfortable with. The finance specialist was equally receptive and frank with us on realistic finanacing options.
I will rate my experience with Sterling an "A". I'll withhold the "+" for my future experiences with the service department or the next vehicle I purchase through them.
Jason
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