[Saintor]

It is not a BMW purchase but the same question could apply.

Car in case; Civic DX 2012 no option in Canada for one of my children. 14990$MSRP + 1495$T&P

In the 12 new cars or so I purchased, 5-7% on MSRP was easy. The cheapest was 9560$ and the transaction was 9000$.

For this new Civic I offered 5% off( 14240$ + 1495$) to 2 dealers. Not interested. One sales director said me that at the start (full MRSP), the garage only grosses 300$. He also told me that the holdback is only 80$ (I read 2% elsewhere).

The US cost/price according to Edmunds is 14846$ / 15955$... so the gross starts at 7%.

T&P is excessive in Canada. In US, it is 790$. 1495$ here and it is made in Ontario.

Question, does the dealer (BMW, Honda) has also a margin on that 1495$?

[FUTBiM]

Here's the carcostcanada quote. Enjoy, bims du forum auto123

* Retail Price * Wholesale Price **
Base $14,990.00 $14,091.00
Freight $1,495.00 $1,495.00
Totals including all items above $16,485.00 $15,586.00
*Retail Price - Also referred to as the M.S.R.P. or Manufacturer Suggested Retail Price or Retail Factory Price. The price the dealer wants you to pay.
** Wholesale Price - Also referred to as the Dealer Invoice Price, Dealer Factory Price or Dealer Cost. The price the dealer pays for the car, before adjusting for any applicable Factory Incentives. To start your negotiations, take this number, add a fair dealer markup/profit (3%-5% on most cars) and deduct any applicable factory incentive below.
Current Factory Incentive Programs.
Incentive Type Value Term Expiry
Cash Incentives
Security Deposit Waiver $0.00 April 30, 2012
Finance Program
Retail Finance 0.99% 24 April 30, 2012
Retail Finance 0.99% 36 April 30, 2012
Retail Finance 1.49% 48 April 30, 2012
Retail Finance 1.99% 60 April 30, 2012
Retail Finance 1.99% 72 April 30, 2012
Retail Finance 1.99% 84 April 30, 2012
Lease Program
Lease Rate 0.99% 24 April 30, 2012
Lease Rate 1.49% 36 April 30, 2012
Lease Rate 1.99% 48 April 30, 2012
Lease Rate 2.49% 60 April 30, 2012
General Comments and Additional Factory Incentive Program Details
Honda Canada is currently offering LEASE MATURITY SUPPORT to current Honda lessees. The customers receive a 1% rate reduction off the current lease rates to a minimum of 0.01% and finance rates to a minimum of 0.0%. This program applies to deliveries between April 3, 2012 and April 30, 2012 and can be combined with the current lease or finance rates and the Trading Dollars, if available. Please consult your dealer for further details.

[shamrock167x]

It may be the hangover, but I was confused by the third line. What's the question? lol

[FUTBiM]

Other info i just got;



Incitatifs

Incitatifs pour achat comptant:

1500$ remise à l`exception DX 5MT, LX 5MT et HYBRID. Prends fin*30 avril 2012.

Paiement requis


Incitatifs pour financement:

Financez à 0,99/1,49/1,99% pour 24-36/48/60-84 mois sur tous les modèles non hybride. Financez à 1,99/2,99/3,99/4,99/5,99% pour 24/36/48/60/72 mois sur hybrides. Réduction du taux de 1% pour les locataires Honda. Contactez le concessionnaire pour plus de détails. Fini 30 avril 2012.

Paiement requis


Incitatifs à la location:

Louez à 0,99/1,49/1,99/2,49% pour 24/36/48/60 mois sur tous les modèles non HYBRIDE. Louez à 2,99/3,99/4,99% pour 24/36/48 mois sur HYBRIDE. Réduction du taux de 1% pour les locataires Honda. Contactez le concessionnaire pour plus de détails. Prends fin*30 avril 2012.

[Saintor]

Merci pour les infos! Ce serait donc 6% de marge + 2% de hold back.

If I got right from this source, in theory dealers don't get a straight % on the 1495$ PDI. However there must be a way that the dealers get *something* to compensate since they are the ones who actually do the PDI.