[a.dobi]

Hope these stamps not be oxidized like the standard BMW

[Johnny-J5]

Originally Posted by AndrewC1989

Finally got all of mine. The trunk and hood are OEM, and the wheel center caps and airbag are from Amazon. The knockoffs look close enough IMO.

Nice Andrew! What was the process to remove and apply the roundel on the steering wheel?

[AndrewC1989]

Originally Posted by Johnny-J5

Nice Andrew! What was the process to remove and apply the roundel on the steering wheel?

It's just a sticker lol. Peel the backing and off you go!

[DanG]

Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.

[Bayernzeit]

This was a no-cost option on my new Z4. I debated to add them or not, and decided they would work with the San Francisco Red. I like them and glad I did. If I'd gone with a less traditional color, like frozen grey metallic for example, I probably would have gone with the traditional roundel emblems.

[Johnny-J5]

Originally Posted by DanG

Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.

I can’t speak for everyone else but for me it’s about the celebration of the BMW milestone for all owners - those who have owned a M or not. 2022 marks the year of cars like the 3.0 CSL and later the M1. These legends (and the people who made them) are what laid the path for the program to exist today. Elements of those cars pay homage to things like the colored stripes on my car, m badges or 50th roundel.

I can understand how people have passion to things they like and wanting to share, more than people who look down on them for existing.

[Johnny-J5]

Originally Posted by Bayernzeit

This was a no-cost option on my new Z4. I debated to add them or not, and decided they would work with the San Francisco Red. I like them and glad I did. If I'd gone with a less traditional color, like frozen grey metallic for example, I probably would have gone with the traditional roundel emblems.

Looks good on red. Have any wider shots? Those new Z4s with the b58 are fire!

[BMWCCA1]

Originally Posted by DanG

Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.

Since they were not ever used on any BMW car—M or not—prior to this year, it looks like freedom of choice to me. I still have a drawer full of the cloisonné M-sport roundel emblems from decades ago when we put them on our BMW motorcycles. Back then, there were no "M" motorcycles, but historically they had won more races than the cars.

[AndrewC1989]

Originally Posted by DanG

Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.

By the same logic one could say any M car that wasn't produced this year shouldn't wear those roundels since it's not an M car produced during the 50th anniversary.

IMO, sporting these roundels isn't anything like M badging a non-m car or putting alpina badges on a non-alpina. It's just celebrating the brand heritage.

[AndrewC1989]

Originally Posted by Onesie

The M brand heritage, which most BMWs don't share. That's the point.

You can literally option them on bmw's website on non-M cars so…don't know what to tell you there. But If y'all wanna gate keep, go for it.

[jkoral]

Originally Posted by AndrewC1989

Finally got all of mine. The trunk and hood are OEM, and the wheel center caps and airbag are from Amazon. The knockoffs look close enough IMO.

You missed the valve stem caps.

[AndrewC1989]

Originally Posted by Onesie

Posts to prove it comes in non-M vehicles while quoting an M vehicle… lol

Not that I want to go into a whole conversation about what a real M car is and how bmw bastardized the M badge for sales, but an m340i isn't a true M car. Engine and vin prove that quite easily. Yet if bmw is offering the 50th anniversary roundels to it, it seems as though the roundels are not exclusive to M cars. That's my point. But if you guys wanna get mad that people are using the roundels on non-M's then by all means go ahead, it isn't going to make me take mine off.

[AndrewC1989]

Originally Posted by jkoral

You missed the valve stem caps.

They don't make them, otherwise I would've

[DanG]

Originally Posted by AndrewC1989

Not that I want to go into a whole conversation about what a real M car is and how bmw bastardized the M badge for sales, but an m340i isn't a true M car. Engine and vin prove that quite easily. Yet if bmw is offering the 50th anniversary roundels to it, it seems as though the roundels are not exclusive to M cars. That's my point. But if you guys wanna get mad that people are using the roundels on non-M's then by all means go ahead, it isn't going to make me take mine off.

BMW counts an M340i in its M car sales. So I think putting an 50 Year M roundel on it is ok. As I said earlier I understand putting this roundel in any BMW with a factory M in its designation.

[StradaRedlands]

Originally Posted by DanG

Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.

I've vacillated buying a set off of Amazon for just this reason... I don't have an //M car (or even a //Marketing car) so worry about ending up on the fake badge thread!!! :-)

The badges sure do look gorgeous on the cars above though!!!

[Bayernzeit]

Originally Posted by Johnny-J5

Looks good on red. Have any wider shots? Those new Z4s with the b58 are fire!

Originally Posted by Johnny-J5

Looks good on red. Have any wider shots? Those new Z4s with the b58 are fire!

Thanks for the compliment. Don't want to hijack this thread, so here's some wider shots in the recent delivery day thread:

https://www.bimmerpost.com/forums/sh...php?p=29242467

[Johnny-J5]

Originally Posted by Bayernzeit

Thanks for the compliment. Don't want to hijack this thread, so here's some wider shots in the recent delivery day thread:

https://www.bimmerpost.com/forums/sh...php?p=29242467

Nice! Thanks for sharing and for the time you invest in service. Our stations in Germany help keep Europe secure. I’m glad that you get the benefit of living and experiencing Europe as a side effect .

[Johnny-J5]

Originally Posted by Onesie

The M brand heritage, which most BMWs don’t share. That’s the point.

To me, M is not a brand. It’s a program. That’s what I believe the 50th is about.

Branding is getting out of control these days. Consumers are using it as badge of honour and a way to pick sides. It’s good to drive significance to a product vs other products in their category but when consumers use it to drive division it becomes nefarious. This convo is an example.

[BMWCCA1]

Originally Posted by Johnny-J5

To me, M is not a brand. It’s a program. That’s what I believe the 50th is about.

That's only if you remember "BMW Motorsport" as the racing division that it was intended to be. There is an easy argument that today "M" is a brand, applied loosely to trucks and clothing items.

I remember the expression of delight on Hans Stuck's face when presented with the outlaw hat at the first "M-Day" at BMW Manufacturing which read "M is for marketing" on the back as a counter to the BMW phrase "The most powerful letter in the alphabet".

[Johnny-J5]

Originally Posted by Onesie

What’s a brand to you?

I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.

Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system.

[DanG]

BMW Seattle just got these in stock. They gave a set away in the raffle at the Power of M on Saturday.

[SubmarineSonar]

Originally Posted by Johnny-J5

I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.

Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system.

School is in session…that’s a good example of branding.