I purchased my very first 330i through Coast BMW in San Luis Obispo. My salesman was Scott Boulanger. He was extremely helpful and wanted me to feel comfortable while we negotiated on the price which I felt was pretty decent in a small city far away from Los Angeles or San Francisco.
He even got me a X3 loaner for a couple of days so they could put on the clear coat protectant and install the clear bra. I would recommend Scott to anyone if they wanted a good deal on any BMW and didn't have to drive 3 to 4 hrs to a big city especially with gas prices up there.