[gblansten]

Looks great. I bet Jaguars sells dozens of those.

[gonzo]

Puff would be all over that.

[Aziego]

New Jag design looks like me trying to model out my first car on TinkerCAD.

[x622]

Did you guys see this?

Everything makes sense now. Hahaha and we thought Domagoj Dukec was an asshole, but there is always a bigger asshole it seems.

[3PedalJake]

Originally Posted by Tacoma

Thanks for calling me "kiddo," I feel decades younger already!

We can agree to disagree but if it's a comparison between an ad with fashion models but no cars vs. another ad with talking cars insulting each other & saying things like "whipper snapper" and "hey grandpa, have you been sniffing at the pipes too long?" and confronting each other like it's a gunfight at the O.K. Corral, then I would choose the talking and dueling cars as the more cringe-worthy.

My take on this is this is the first of a series of commercials, beginning with this teaser commercial introducing the new Jaguar brand. This will then be followed later with more direct commercials that will introduce the new direction featuring its new all-electric cars. Classic marketing strategy taking a small page from what Apple did in its 1984 Commercial to introduce the Macintosh.

According to one rebranding expert (read here): what they're doing is just kind of stirring up some emotions and stirring up some creative kind of look and feel of what the new brand is going to look like. It wasn't necessary that they show cars. They're just trying to get our attention at this point in time.

Will they be successful? Who the heck knows but Tata paid a lot for this brand and they've tried other options to boost sales that did not work. There's a hint of desperation but Tata knows status quo is not an option.

Well for the sake of the brand I hope you're right and this isn't actually trying to set the theme for production. Be interesting to see a Venn diagram of ppl who find the ad appealing to ppl who approve of children's drag storytime, I bet it's close to a prefect circle. That's the vibe I get off it.

[Efthreeoh]

Originally Posted by 3PedalJake

Well for the sake of the brand I hope you're right and this isn't actually trying to set the theme for production. Be interesting to see a Venn diagram of ppl who find the ad appealing to ppl who approve of children's drag storytime, I bet it's close to a prefect circle. That's the vibe I get off it.

I remember when cars were available in purple, yellow, orange, and lime green. It was the early 1970's

[Tejas1836]

Originally Posted by Efthreeoh

I remember when cars were available in purple, yellow, orange, and lime green. It was the early 1970's

Hot Wheels!

[3PedalJake]

Originally Posted by Efthreeoh

I remember when cars were available in purple, yellow, orange, and lime green. It was the early 1970's

I still remember the day my neighbors came home with a lime green VW Rabbit, it was the most bizarre thing I'd ever seen. Turned out to be a really cool car tho, my neighbor who was a year older than me drove us all over in it, as I remember the little box could relally scoot. Kids got in it too, remember Schwinn's "Orange Krate" and "Lemon Peeler", bikes so cool they even had a stickshift

[Josh-PA]

Originally Posted by x622

Did you guys see this?



Everything makes sense now. Hahaha and we thought Domagoj Dukec was an asshole, but there is always a bigger asshole it seems.

I'm surprised he would design a car with a 'road head' blocking center console...

[Hit_Apex]

Interesting experiment - as a lifelong student of business I will be a consumer of the journey but don't foresee this changing my already low consideration for the brand. Not wishing failure, but can't see this ending in success.