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      04-01-2008, 10:50 AM   #1
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Smile BMW April Fool for 2008

Another good effort from the marketing guys again this year!

http://www.easier.com/view/News/Moto...le-171245.html

BMW’s Canine Repellent Alloy Protection
1 April 2008

BMW has announced the first details of the new Canine Repellent Alloy Protection system. Designed to stop dogs fouling against the sparkling alloys of new BMW cars, the innovative Canine Repellent Alloy Protection system (C.R.A.P.) is the latest offering in the BMW EfficientDynamics programme.

Using the EfficientDynamics Brake Energy Regeneration system, energy that would normally have been lost during engine over-run and during braking is harnessed as Rim Impulse Power (R.I.P.) and stored for future use. Whenever a dog tries to relieve itself on the wheel of a suitably-equipped BMW, a small and relatively painless electric shock is immediately administered to the animal, thus deterring it from future fouling.

Dr Hans Zoff, Head of Automotive Security from BMW AG, said; “Research shows that most BMW customers like to keep their cars clean and dog fouling is a constant irritant. Not only does the Canine Repellent Alloy Protection system support this aim, but it does so using energy created through the EfficientDynamics programme. Beauty through engineering perfection – our philosophy in a wheel nut.”
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      04-01-2008, 10:56 AM   #2
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      04-01-2008, 02:01 PM   #3
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This was posted full page in the Times today with a picture of a slightly sizzled pooch standing infront of the new X6.

Did anyone manage to get a scan of it?
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      04-01-2008, 03:16 PM   #4
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Saw it in the Metro newspaper that someone had at work:

http://www.metro.co.uk/news/article....icle_id=130296

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      04-02-2008, 01:58 PM   #5
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Superb! loved that one
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      04-02-2008, 02:22 PM   #6
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There was actually a phone number in the newspaper ad to find out more info about the new technology... and yes, I did ring it! The recorded message was along the lines of... "thank you for participating in BMW's April Fools campaign!"

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      04-02-2008, 02:53 PM   #7
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Wink

Quote:
Originally Posted by Z4 Beemer View Post
There was actually a phone number in the newspaper ad to find out more info about the new technology... and yes, I did ring it! The recorded message was along the lines of... "thank you for participating in BMW's April Fools campaign!"

Gordon, I sometimes think about ringing the 0800 customer careline numbers on the back of products, then Mrs Viv tells me to stop talking rubbish.

Viv
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      04-02-2008, 03:43 PM   #8
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Aren't those customer careline numbers all the same: 0800-7726563? No wonder Mrs. Viv wants you to stop.


(figure it out as you would a text)
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