BMW: THE 18th MOST VALUABLE BRAND IN THE WORLD!!

OverDrive · 05-03-2009, 09:23 PM

This is very interesting. Its very interesting how some of these companies stand against the big boys. i.e, I would have never thought that Gillette would be in the top 25!!

http://www.brandz.com/upload/brandz-...ete-report.pdf

you can skip to page 9 for the rankings.

I hope this is not a repost...
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JeepJeep · 05-04-2009, 12:09 AM

Ahh, warn us thats its a PDF!

That list doesn't look very correct to me... (not that i'm a professional at that or anything)

For instance, remember when Apple was fighting over the name iPhone? Well some other company owned that name, and they were about 10x larger than Apple, so where are they?

OverDrive · 05-04-2009, 10:07 AM

Quote:

Originally Posted by JeepJeep

Ahh, warn us thats its a PDF!

That list doesn't look very correct to me... (not that i'm a professional at that or anything)

For instance, remember when Apple was fighting over the name iPhone? Well some other company owned that name, and they were about 10x larger than Apple, so where are they?

well apple has grown a lot since then with the introduction of all of their new products
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E90SLAM · 05-04-2009, 10:50 AM

Quote:

Originally Posted by JeepJeep

Ahh, warn us thats its a PDF!

That list doesn't look very correct to me... (not that i'm a professional at that or anything)

For instance, remember when Apple was fighting over the name iPhone? Well some other company owned that name, and they were about 10x larger than Apple, so where are they?

That's Cisco Systems....

DrunkOnJ20 · 05-04-2009, 11:17 AM

intresting

ptack · 05-04-2009, 11:39 AM

Someone should retitle the thread because this is not about the 'largest' corporations. It's about the most valuable 'brands' and it's fairly subjective despite their analysis model.
Is BMW really the most valuable automotive brand in the world? I doubt it.

PUREPHAZED · 05-04-2009, 12:01 PM

This is just global branding. Nothing to do with how large the company is.
BMW is a Brand and people know this brand globally.

soooooooo...

You need to take in consideration:

How many people know the brand?
What is the brand strength vs financial performance
etc...

But it is nice to see them 2nd to Toyota.

M

vAnt826 · 05-04-2009, 01:42 PM

Strange. I don't see SONY on there.

Citizen Z · 05-04-2009, 01:52 PM

Quote:

Originally Posted by vAnt826

Strange. I don't see SONY on there.

There's probably a good reason for that; Sony as a brand has been slipping for a decade.

OverDrive · 05-04-2009, 03:01 PM

Quote:

Originally Posted by ptack

Someone should retitle the thread because this is not about the 'largest' corporations. It's about the most valuable 'brands' and it's fairly subjective despite their analysis model.
Is BMW really the most valuable automotive brand in the world? I doubt it.

Its not, it's second to Toyota. Look at the chart more carefully.
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ptack · 05-04-2009, 06:22 PM

I need a magnifying glass, but Toyota is definitely who I would have expected at #1. The fact that BMW is way ahead of Mercedes is interesting too.

AlienDNA · 05-08-2009, 08:34 PM

The one in the Top 25 that surprised me was Oracle. I didn't think they had the juice anymore. On the other hand, I was shocked to see Starbucks way down at 89, and I thought Budweiser would have come in much higher than 52.

Still, good to see BMW up there, especially ahead of Porsche by 17 spots. Wankers.

05-03-2009, 09:23 PM	#1
OverDrive CHEAT TO WIN!! 99 Rep 1,350 Posts Drives: E92 M3, 718 GT4 Join Date: Oct 2007 Location: Toronto iTrader: (0)	BMW: THE 18th MOST VALUABLE BRAND IN THE WORLD!! This is very interesting. Its very interesting how some of these companies stand against the big boys. i.e, I would have never thought that Gillette would be in the top 25!! http://www.brandz.com/upload/brandz-...ete-report.pdf you can skip to page 9 for the rankings. I hope this is not a repost... ________ Buy No2 Vaporizer ________ Pyzar ________ married woman Cam ________ NO2 VAPORIZER CHARGING INFO Last edited by OverDrive; 04-14-2011 at 09:52 PM..
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05-04-2009, 12:09 AM	#2
JeepJeep ಠ_ಠ 41 Rep 1,959 Posts Drives: everywhere Join Date: Mar 2009 Location: 818 / 805 iTrader: (0)	Ahh, warn us thats its a PDF! That list doesn't look very correct to me... (not that i'm a professional at that or anything) For instance, remember when Apple was fighting over the name iPhone? Well some other company owned that name, and they were about 10x larger than Apple, so where are they? __________________
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05-04-2009, 11:17 AM	#5
DrunkOnJ20 Major General 67 Rep 6,146 Posts Drives: RIP E90 :( Join Date: Mar 2009 Location: West Coast iTrader: (0)	intresting __________________
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05-04-2009, 11:39 AM	#6
ptack Brigadier General 269 Rep 4,470 Posts Drives: 135i Join Date: May 2008 Location: NJ iTrader: (0) Garage List 2008 135i [6.50]	Someone should retitle the thread because this is not about the 'largest' corporations. It's about the most valuable 'brands' and it's fairly subjective despite their analysis model. Is BMW really the most valuable automotive brand in the world? I doubt it. __________________ 135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
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05-04-2009, 12:01 PM	#7
PUREPHAZED Helping thru Design 9 Rep 162 Posts Drives: 2008 BMW 135i Join Date: Feb 2008 Location: UK iTrader: (0)	This is just global branding. Nothing to do with how large the company is. BMW is a Brand and people know this brand globally. soooooooo... You need to take in consideration: How many people know the brand? What is the brand strength vs financial performance etc... But it is nice to see them 2nd to Toyota. M
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05-04-2009, 01:42 PM	#8
vAnt826 Major 63 Rep 1,417 Posts Drives: E92 M3 Join Date: Nov 2006 Location: Seattle iTrader: (3)	Strange. I don't see SONY on there.
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05-04-2009, 06:22 PM	#11
ptack Brigadier General 269 Rep 4,470 Posts Drives: 135i Join Date: May 2008 Location: NJ iTrader: (0) Garage List 2008 135i [6.50]	I need a magnifying glass, but Toyota is definitely who I would have expected at #1. The fact that BMW is way ahead of Mercedes is interesting too. __________________ 135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
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05-08-2009, 08:34 PM	#12
AlienDNA Second Lieutenant 4 Rep 280 Posts Drives: 2008 135i LeMans Blue Join Date: Oct 2008 Location: Margaritaville iTrader: (0)	The one in the Top 25 that surprised me was Oracle. I didn't think they had the juice anymore. On the other hand, I was shocked to see Starbucks way down at 89, and I thought Budweiser would have come in much higher than 52. Still, good to see BMW up there, especially ahead of Porsche by 17 spots. Wankers. __________________ ~~~~~~~~~~~~~~~~~~~~~~~~~~ 2008 135i Performance suspension, exhaust, grilles, front bumper, skirts, shift kit, spoiler. M3 front control arms, rear subframe bushings. Cobb'd.
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