Forget RWD or FWD, introducing sDrive!!

gangzoom · 03-12-2014, 05:17 AM

Trying to distract my self from doing a 5000 word essay, so I thought pop on to the BMW website.....and found the above.

You got to love the marketing department at BMW, so its official we now all have sDrive cars, who cares which axle it sends the power to, the important thing is sDrive just sounds cool, and so much easier to remember/understand than terms like FWD or RWD

...I reckon the marketing people at BMW could sell Ice to Eskimos without trying, and if they put their mind to it probably sort out all the known problems in the world

doughboy · 03-12-2014, 05:35 AM

Front wheel drive BMs!

The end is nigh - we're all f##ked!

zltm089 · 03-12-2014, 08:29 AM

Not just FWD...but now the computer will decide where to send the power!...FFS...i'm sure it will be unpredictable just like an auto box!

Alex.J · 03-12-2014, 08:39 AM

Quote:

Originally Posted by zltm089

Not just FWD...but now the computer will decide where to send the power!...FFS...i'm sure it will be unpredictable just like an auto box!

Think you missed the irony of the article!

We all have s-drive on all our bmws unless you have x-drive.

They are trying to re-invent the wheel by renaming fwd and rwd as s-drive!

as said by OP

doughboy · 03-12-2014, 08:49 AM

This BMW marketing direction is hardly suprising given than a recent survey of 1 series owners revealed that 80% of them didn't know, or care, whether it was front or rear wheel drive.

But I bet 99% knew it wasn't four wheel drive.

So that seems to show that for 80% of the 1 series driving population (maybe 80% of all drivers) the only variants are 2 or 4 wheel drive. (or 2wd "dangerous" and 4wd "safe" of course)

I remember a (highly qualified and experienced) senior civil engineer stuck in the snow in the car park at work in 2010, in his ubiquitous 320d, frantically digging out snow from under the front wheels and tipping grit in the gap, then wondering why he was still hearing spinning wheels and not moving......

More concerning was the fact that I was the only person of 10 office-window onlookers who spotted the "deliberate mistake"........

zltm089 · 03-12-2014, 09:00 AM

Quote:

Originally Posted by Alex.J

Think you missed the irony of the article!

We all have s-drive on all our bmws unless you have x-drive.

They are trying to re-invent the wheel by renaming fwd and rwd as s-drive!

as said by OP

I though it was a new "technology" variant of the 4 wheel drive system/ quattro/ x drive crap.... where the car would be either RWD or FWD depending on the road and weather "conditions" etc.

If that's not the case, then yes...all this marketing bullshit from BMW again...just call it RWD or FWD!!! FFS.

Nick the Greek · 03-20-2014, 04:30 PM

^

This.

😂

mowflow · 03-20-2014, 05:56 PM

No. BMW call 2 wheel drive s-drive. It's not new though. They started doing it on the x1 years ago.

03-12-2014, 05:17 AM	#1
gangzoom Brigadier General 1675 Rep 3,280 Posts Drives: E90 335i M sport Join Date: Jun 2011 Location: Leicester iTrader: (1)	Forget RWD or FWD, introducing sDrive!! Trying to distract my self from doing a 5000 word essay, so I thought pop on to the BMW website.....and found the above. You got to love the marketing department at BMW, so its official we now all have sDrive cars, who cares which axle it sends the power to, the important thing is sDrive just sounds cool, and so much easier to remember/understand than terms like FWD or RWD ...I reckon the marketing people at BMW could sell Ice to Eskimos without trying, and if they put their mind to it probably sort out all the known problems in the world
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03-12-2014, 05:35 AM	#2
doughboy Major General 1545 Rep 8,972 Posts Drives: 2018 M2 Comp 6MT Join Date: Jan 2009 Location: UK iTrader: (2)	Front wheel drive BMs! The end is nigh - we're all f##ked!
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03-12-2014, 08:29 AM	#3
zltm089 Banned 242 Rep 7,690 Posts Drives: 335i SE Coupe Space Grey Join Date: Nov 2008 Location: LONDON iTrader: (0) Garage List 2006 BMW 335i [10.00]	Not just FWD...but now the computer will decide where to send the power!...FFS...i'm sure it will be unpredictable just like an auto box!
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03-12-2014, 08:49 AM	#5
doughboy Major General 1545 Rep 8,972 Posts Drives: 2018 M2 Comp 6MT Join Date: Jan 2009 Location: UK iTrader: (2)	This BMW marketing direction is hardly suprising given than a recent survey of 1 series owners revealed that 80% of them didn't know, or care, whether it was front or rear wheel drive. But I bet 99% knew it *wasn't* four wheel drive. So that seems to show that for 80% of the 1 series driving population (maybe 80% of all drivers) the only variants are 2 or 4 wheel drive. (or 2wd "dangerous" and 4wd "safe" of course) I remember a (highly qualified and experienced) senior civil engineer stuck in the snow in the car park at work in 2010, in his ubiquitous 320d, frantically digging out snow from under the front wheels and tipping grit in the gap, then wondering why he was still hearing spinning wheels and not moving...... More concerning was the fact that I was the only person of 10 office-window onlookers who spotted the "deliberate mistake"........
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03-20-2014, 04:30 PM	#7
Nick the Greek Banned 2010 Rep 6,065 Posts Drives: M135i. I don't do diesel. Join Date: Jun 2012 Location: UK iTrader: (0)	^ This. 😂
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03-20-2014, 05:56 PM	#8
mowflow Colonel 62 Rep 2,472 Posts Drives: Golf 7R Join Date: Feb 2010 Location: Glasgow iTrader: (2)	No. BMW call 2 wheel drive s-drive. It's not new though. They started doing it on the x1 years ago. __________________ Daily Golf R Project Peugeot 205 1.6 GTi
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