[E90SLAM]

Free Microfiber towel at Shell Gasoline Stations with a purchase of 10 gallon gasoline....

http://www.shell.com/home/content/us...nk_121907.html

Second Year of Shell Passionate Experts Marketing Program Brings Exciting New Advertising and Promotions in 2008
19 Dec 2007

“Un-Gunk Your Car” Promotion Kicks-Off in February


Building off the momentum of 2007, the Shell “Stop Gunky Build-up” advertising campaign featuring the Shell Passionate Experts will continue in 2008 with a continued focus on the company’s commitment to fuel quality. Like last year, the campaign will center around the desire to help consumers stop the build-up of engine gunk on their vehicles’ critical engine parts. In 2008, Shell will continue the current TV commercials in addition to welcoming new TV spots featuring the Passionate Experts and Kevin Harvick. TV advertising will run on network TV and national cable networks throughout the year starting in January. In conjunction with TV, Shell will also introduce a new online campaign, enhanced point-of-purchase materials, radio advertising, outdoor billboards and all-new promotions designed to drive traffic to Shell stations. All marketing components will reinforce last year’s successful Passionate Experts program and educate motorists that “All Gasolines are not the Same.”



Kicking off 2008 will be the “Un-Gunk Your Car” promotion, which will aim to drive traffic to Shell stations and inside convenience stores. From February 11 through March 30, Shell customers who purchase a minimum of 10-gallons of gasoline will receive one free microfiber cleaning cloth specially formulated to help “un-gunk” the interior of their car (no fuel purchase required in New Jersey). While supplies last, consumers will be encouraged to collect all three limited edition versions of the cloth – “Shell V-Power Cleans Up Gunk,” “Un-Gunk Your Car” and “I Hate Gunk” with Kevin Harvick’s No. 29 logo. Each of the 23 million cloths will be accompanied by a 2008 Sprint Cup Series race schedule in support of the Shell relationship with Richard Childress Racing (RCR), Kevin Harvick and the 29 Shell-Pennzoil car.



“With the ‘Un-Gunk Your Car’ promotion, we’re taking ‘stopping gunk’ to a whole new level,” said Karen Wildman, Shell brand and communications manager. “And this year the message will remain simple, providing us with the ideal platform to expand these themes into various marketing initiatives in 2008. We’re excited to bring these programs to our network of wholesalers and retailers, and eventually, to the Shell customers.”



The “Un-Gunk Your Car” promotion will be supported with national TV, online advertising, and point-of-purchase materials, including pump toppers, pole signs, column banners, yard signs, building signs and register toppers. In addition to this promotion, Shell retail sites will continue to reinforce the “Stop Gunky Build-up” messaging.



For additional information on the Shell Passionate Experts or Shell fuels, visit www.passionate-experts.shell.com.



POP images are available upon request.



Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,600 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. For more information, please visit www.shell.com/us . Motiva Enterprises LLC refines and markets branded products through more than 9,000 branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.


INQUIRIES:

Shell Oil Company, Shell Media Line, +1 (713) 241-4544

Jenny Powers, Edelman, +1 (323) 202-1079

[E90330iS]

Sweet, you gotten these yet Simon?

[SpecC]

sweeet

[PaulBailey@ltbmw]

I freaking go to shell every freaking week. Easily put hundreds into my tank a month. . . They never give me so much as a smile!
:mad:

[e9tee]

thanks!..gotta go fill up tomorrow

[Joonsup]

i got mine the other day. the cashier had a stack of em behind the counter. it aint all that, but it's free so i aint complaining.

[Kloogy]

With all the money we give them, that's the least they can do.

[phile92]

one word for microfiber towels: COSTCO.

[Joonsup]

Originally Posted by phile92

one word for microfiber towels: COSTCO.

i get mine from there. such a great deal.

however, i just got my second free microfiber from shell. i need to fill up, and the shell is closest to my place, so why not right? I have the yellow one, and now the brown one. I think there's a blue one as well.

[phile92]

this might be a bit off topic, but what kind of mileage are you guys in the city getting? I'm still breaking my 335i coupe in and im getting 16mpg in the city. I haven't really found much opportunity to bring it up past 2000rpm and stay under the speed limit, but still 16mpg is a bit low.

[Dr.phuOnger?]

i get 22mpg

[Joonsup]

i do mostly freeway driving with my bimmer so my mileage is in the mid 20s.

[!Xoible]

oh man! chinese people and their free shit <sigh>

[E90SLAM]

Originally Posted by mantis

oh man! chinese people and their free shit <sigh>

RACIST! WTF? wat's wrong with saving money???

[!Xoible]

tsk tsk tsk!

[E90SLAM]

is there a problem?

[LOLrance]

Originally Posted by joonsup

i get mine from there. such a great deal.

however, i just got my second free microfiber from shell. i need to fill up, and the shell is closest to my place, so why not right? I have the yellow one, and now the brown one. I think there's a blue one as well.

Do you have to pay inside to get the free microfiber? I just got gas last night but i swiped at the pump so didnt even go inside to figure out how to get it. Not sure how the quality of these MF towels are but worst case scenario, ill just use it to clean the inside of my car.

[nmcampbell]

I paid at the pump and took my receipt inside and got the towel...the thing is miniscule though....it's just big enough to clean the sideview mirror...one of them.

[E90330iS]

Originally Posted by nmcampbell

I paid at the pump and took my receipt inside and got the towel...the thing is miniscule though....it's just big enough to clean the sideview mirror...one of them.

Yea, I keep it in my glovebox in case if women spill their drinks.

[E90SLAM]

Originally Posted by l4wr3nc3

Do you have to pay inside to get the free microfiber? I just got gas last night but i swiped at the pump so didnt even go inside to figure out how to get it. Not sure how the quality of these MF towels are but worst case scenario, ill just use it to clean the inside of my car.

go gas up, get a receipt and walk in and ask the attendant....

[Joonsup]

Originally Posted by l4wr3nc3

Do you have to pay inside to get the free microfiber? I just got gas last night but i swiped at the pump so didnt even go inside to figure out how to get it. Not sure how the quality of these MF towels are but worst case scenario, ill just use it to clean the inside of my car.

i just started to fill up the tank, paid at the tank, and walked inside as it was filling up and asked for the towel while it was filling up. i guess technically i could have stopped the gas before the min 10 gallon requirement, but that's just shameful. haha. i doubt you need to take receipt inside. if they dont trust you, just tell them what pump and they can look at it from their computer inside.

[Ray]

The other night, I visited a Shell in Palo Alto, asked for two towels, and was generously given three.